Writing Cover Letters

I am reading another Prescott article here about cover letters when I came up with this idea. Someone asked me how can she write an effective cover letter. Lagi na lang daw kasing nade-decline ang proposal niya lalo na sa UpWork. Hindi niya raw alam kung bakit lagi na lang deadma ang effort niya ng mga clients na ina-apply-an niya. 

I tried to check on her cover letter and I saw my previous self writing one. Naalala ko yung mga mali ko noong mga panahong hindi pa rin ako matanggap-tanggap. 

There are things you need to remember when writing a cover letter. 

First, you need to know what are you applying for. Hindi yung basta pasa na lang nang pasa ng generic cover letter na nagsisimula sa ‘To whom it may concern’ na linya. Okay lang naman yun, pero halata kasing ready-made template na ang ipinasa mo. Pwede mo namang ilagay ang pangalan niya. Madalas, makikita mo ang pangalan ni client sa job description o kaya sa reviews ng ibang freelancers (kung meron man).

Second, pay attention to details on the job ad. This is the main reason kung bakit madalas di ka natatanggap. Bukod sa generic nga ang cover letter na sinesend mo, hindi mo pa binabasa ang job ad niya nang buo. Madalas, naglalagay yan ng keywords sa job ad mismo na kelangan niya makita sa proposal/cover letter mo. Minsan, out of the blue ay magsasabi ang client na, “Put elephant at the beginning of your proposal. Failure to do so means I’ll decline your application.” Yes, ganon ka-simple mag-decline ng application sa mga clients na yan. Simple lang kasi yun. Pero madalas, di naman nagagawa.

Third, let the client know that you can do the job and your strengths but not by beating around the bush. Get straight to the point. Be concise. Keep it short.

What else?

Be you. 

Be the best.

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